You sweat bullets to get through law school. You paid the local Starbucks franchise fee studying for the Bar Exam. You may still be paying off student loans. After all of your hard work you thought things would be easier, but you quickly found out that being an attorney is actually harder than becoming one. There are thousands of lawyers and they’re all after a piece of the pie. You know you need to market yourself, but don’t know where to start. Nothing seems to work.
You’ve tried to emulate other successful attorneys in your area, but ended up putting yourself in direct competition with established attorneys who have more resources than you do. That’s a fight you cannot win.
You could lower your rates, but you have seen how that turns out. You have seen (or heard about) attorneys who dropped their rates and were rewarded with nasty entitlement-minded clients. You’ve heard the stories about attorneys who do too much work for too little compensation and clients that don’t pay at all. You have difficulty keeping the lights on as is and the last thing you want to do is lower your rates.
You know there are things you can do to get yourself in front of potential clients, but you just don’t have the time or the expertise. You received a J.D., not an MBA in marketing.
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